Invest in Canada

Date: December 2013

As an e-commerce officer I was responsible for increasing traffic to the investincanada.ca website and attract foreign direct investment into Canada. To achieve this we employed a Google AdWords, a campaign I monitored and tweaked daily in order to attract the correct audience to the site. In addition we used social media sites like Scribd and YouTube to promote success stories for FDI in Canada. Moreover I checked the site regularly for link errors and made content updates across the 7 different languages in which it was offered.

investincanada

The strategies were successful and raised monthly visits from 50,000 to 70,000 over a 4-month period.