Johnson & Johnson

Date: December 2013

Working on the Johnson and Johnson account team I learned the importance of branding, scientific claim placement and legitimacy and ensuring common look and feel across a number of product lines including Aveeno, Neutrogena and Clean and Clear.

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I was involved in the management of timelines, budget and creation of TV and Print advertisements. This included conducting competitive research reviews, preparing keynote presentations and ensuring the final projects met the wants and needs of the client while reaching and engaging the target audience and communicating the intended message. I also gained the opportunity to work on the digital campaign; pulling Facebook metrics and compiling reports for the client.

Throughout my time at DDB I was also involved in the research and development of request for proposal (RFP) for  Johnson & Johnson’s customer relationship management (CRM) business, which the organization was awarded as well as the creation of a variety of print and television campaigns and adaptations.